One of the more interesting books I read a while back was about advertising. One of the insights I got from that book is a very simple premise for the ads that you see on TV or in print. When a company sells you a product they are not selling you on the features or utility of their product in your every day life. They are speaking to your fantasies about that person that you dream to be and how their product will be part of that fantasy. Continue reading Reality Hits Home →

Growing up as a latch key kid meant that I watched a lot of TV in my wayward childhood. One show that  I liked was Scooby Doo. Until Scrappy Doo came into the picture. Anyway Mystery Inc always seemed to find clues that would solve the case, especially if it involved a rubber mask or a projector of ghostly images. Unfortunately, I did not have a talking dog to help me out when I purchased my fixer upper. Continue reading Of mysteries solved and unsolved →